Microsoft Internet have huge loss in recently years, its revenue stay in 2007 level

According to media reports, Microsoft’s online advertising company aQuantive that spent $ 6.3 billion acquisited in 2007 assets almost cleared, this let outside renewed interest in Microsoft’s internet business that fail again and again. The Associated Press found that Microsoft's 2011 fiscal year Internet revenue almost the same as 2007.

Microsoft announced write-downs of assets, also said that the prospects for the development of the Internet business, lower than previously expected, Microsoft’s this position has been very different with update Bing, challenge with google in those years.

Associated Press said that let Microsoft embarrassment is in 2007, after Microsoft's acquisition aQuantive online advertising company for eight monts, Google spent $ 3.2 billion acquisition of online advertising company DoubleClick, Since then Google's online advertising revenue grew rapidly, and currently has more than doubled. Last year, Google received $ 36.5 billion in advertising revenue, profit was $ 9.7 billion..

It is said that since the acquisition of aQuantive, Microsoft's Internet business, the accumulated losses have reached $ 9 billion, In fiscal 2011, Microsoft in the Internet market revenue of $ 2.5 billion, this figure is only $ 54 million more than in fiscal 2007.

The face of Google's dominant advantage in the search market, Microsoft has gathered corporate resources to upgrade Bing, and also be the Yahoo search outsourcer, So far, the bing’s search market share figure has been rising, but all the growth are from the loss of partner Yahoo. Google in the U.S. market share is still growing, Microsoft co Yahoo challenges Google but Google did not hurt a hair.

The BGP company's analyst Colin Gillis said that the writedowns will not make Microsoft's overall business hit hard, "Many people already know, AQuantive performance is not satisfactory".

The analyst said, Microsoft Windows8 operating system coming soon, another released the first Tablet PC, the outside world hope that this two products can contribution more revenue to Microsoft.