No achievement, the Microsoft WP marketing costs in the US did not work

July 19 News, according to the media report, Microsoft millions of dollars spent on marketing the Windows Phone platform will hardly have any impact on Windows Phone mobile phone sales in the United States. According to market research firm Strategy Analytics estimates, in the United States this year, in the 123 million smart phone shipments, Windows Phone only have 5 million.

The executive director of Strategy Analytics - Neil Mawston said, Windows Phone in the share of U.S. smartphone shipments will be 3.5 percent last year rose to 4.1 percent this year. But He warned that the high license prices will affect the phone manufacturers to use Windows Phone software.

Mawston said, Nokia, HTC and Samsung will promote the sales of Windows Phone smart phones, especially the Nokia's Lumia series smart phones. However, the gap between Windows Phone and other platforms phone shipments show that Microsoft and Nokia are facing the enormous challenges.

Microsoft’s budget for Windows Phone that released on October 2010 is about $ 400 million, And promised to provide $ 1 billion in subsidies to Nokia. However, Strategy Analytics forecasts that, Windows Phone has not yet been recognized by consumers and businesses, Data show that the end of May, Nokia Lumia mobile phone shipments is 330,000, far below the tens of millions of Android and iPhone.

Moston pointed out that for Microsoft, "the increase in shipments of millions have little effect to Windows Phone’s market position, it requires at least double-digit market share.