Google downsizing: decisively to stop the failure of products

Google yesterday announced it would close a variety of products, or stop providing support. Industry pointed out that a company has so much the failure of products may be regarded as a failure too much, but it can also be regarded as the genius why Google can become such a special company.

In the imminent closure of Google products, the most worth mentioning is the iGoogle Personalized Homepage. The Google Mini is judged to be unnecessary overlap products with the Search Appliance, Site Search and Commerce Search, therefor will be closed at the end of this month, but existing users can continue to receive support before the end of the contract.

Google Talk also will be closed, this is the measures taken by Google to support the Meebo Bar. Google spend $ 100 million acquisition of the Meebo Bar, is now to encourage the site to use this product. In addition, Google Video (now no longer accept uploads) will also be closed before August 20, all legacy content will treat as a private video to go to YouTube.

Industry insiders say that a company publish products and close it in a few years, but insisted that this practice is still to some extent represents a successful, this may sound strange, However, from a global point of view of economists, this argument can be established. One thing is known to all, that is the central control of the economy is not feasible, only to have the competitive market to work properly. Although people may be reluctant to admit, but as "actors" in the market economy, the company that they will control the economy thereselves. After all, the company boss does will instruct employees how to do things.

It seems Google is trying to do is to make this company as much as possible like a market participant. Google employees will continue to try new ideas, 20% of the time used to develop the project without instructions, and then thrown to the market, to see whether they are even possible. If it works, then all is well; if clearly does not work, then turn off these items.

The last point is the most important thing, that is, innovation is a good thing, even if it is to copy other successful products. However, to market economists, mercilessly "killed" the failure of the products, this is also a very meaningful thing. Google is close those products will not work relentlessly, to save energy and resources to provide support for the products that work well.