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2012年3月6日星期二

The things before Apple renaissance, "appalling" Ads


March 6, according to media reports, Apple's marketing strategy is second to none in the world. However, in the past 30 years, Apple is not always been the marketing boss. Those age old advertising, perhaps Apple now do not have the heart to see.

 
Time: 1976, this is the first ad of apple, it gave people the depth impression is the price, it was absolutely incredible.

Time: 1979, Release other, the brightest is the naked man, since Adam

 
Time: 1979, Apple's bite mark appear, but the logo is too fancy make people can not recognize.

 
Time: 1982, the slogan is "apple make great carrots"

 
Time: 1983, Publicity the Apple logo, but it looks like selling shirts

Time: 1994, Apple invited Newton to help

 
Time: 1994, Apple also invited Gene Shalit, the critic of America's most famous film books

Time: 1996, Apple unsuccessful marketing coming to the end

 
Time: 1997, Steve Jobs came back apple and served the CEO, he think out the “Think Different” slogan, The slogan treat the  famous rock musician John Lennon as the characters, it express the respect of the Jobs to him and the apple’s pursue of “Think Different”, Since then, the apple get into the revival time.

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